If you’re trying to size up Pure Home + Living, you’re probably doing it for a concrete reason: extending vendor credit, negotiating rent, evaluating a job offer, or benchmarking a competitor. Revenue is the quickest proxy for scale and stability—yet most privately held Indian retailers don’t splash those numbers on their websites. So you’re left piecing together clues: store footprints, ticket sizes, seasonal spikes, and corporate filings. That’s solvable. I’ve helped suppliers and landlords build reliable revenue ranges when formal numbers aren’t public. You’ll see how to triangulate an estimate that’s credible enough to make real decisions, understand what “good” looks like for a home décor chain, and spot red flags in the process. The goal isn’t guessing; it’s disciplined estimation you can defend, and knowing exactly where to look if you need the hard audited figure.
Quick Answer
Pure Home + Living’s exact revenue isn’t publicly disclosed. Based on typical Indian home décor benchmarks—roughly ₹3–6 crore per store annually plus online sales—the ballpark for a 15–25 store footprint would likely sit in the ₹60–150 crore range, but you should verify through the company’s MCA filings for the legal entity behind the brand.
Why This Matters
Revenue is not just a vanity metric; it shapes everyday decisions. If you’re a supplier offering 45–60 days credit, a ₹100 crore retailer presents a very different risk profile than a ₹20 crore one. A landlord negotiating base rent plus revenue share needs a realistic top-line to model payback on fit-outs. A professional considering a senior role wants to know whether budgets and headcount are backed by actual sales, not optimistic projections.
Concrete scenarios:
• A glassware vendor deciding whether to ship ₹30 lakh in inventory pre-Diwali needs confidence the chain’s monthly sales can absorb that stock without pushing payments past 60 days.
• A mall operator weighing a revenue-share lease (say 8% of net sales) must estimate monthly run-rate. If the store averages ₹40–60 lakh per month in Q4, rent looks viable; if it’s ₹20 lakh off-season, the math changes.
• A marketing lead planning a ₹50 lakh festive campaign should match spend to expected incremental sales. Without a grip on baseline revenue and conversion, that’s guesswork.
Getting the revenue right helps avoid poor credit decisions, underperforming leases, and misaligned hiring or marketing plans.
Step-by-Step Guide
Step 1: Pin down the legal entity (CIN) behind the brand
Retail brands in India often operate under a private limited company different from the shopfront name. Identify the exact legal entity and Corporate Identification Number (CIN) for Pure Home + Living. You can do this by checking invoice headers, GST details on receipts, or asking the accounts team for the full registered name. Revenue lives in audited financials for that entity. You might find is the revenue of pure home and living kit helpful.
- Pro tip: Cross-check the name on supplier purchase orders and store tax invoices. That name is the one filing financials.
- Watch-out: Groups sometimes split retail and wholesale entities; ensure you’re looking at the one that books retail sales.
Step 2: Pull audited numbers (MCA filings)
Once you have the legal name, retrieve the latest balance sheet and statement of profit and loss filed for FY23/FY24 (Indian fiscal years run April–March). Look for “Revenue from Operations.” That’s the headline figure you need, net of returns and discounts but before other income.
- Check at least three years to spot growth trajectory and seasonality.
- Scan auditor notes for emphasis of matter (e.g., inventory valuation, revenue recognition changes).
- Confirm whether revenue includes online and offline sales together (most retailers report consolidated).
Step 3: Triangulate with store-level metrics
If audited numbers aren’t accessible, estimate from the ground up. Count stores and approximate average annual sales per store.
- Use a conservative per-store range: ₹3–6 crore/year for mid-scale home décor in Tier 1–2 cities, adjusting down for smaller cities (₹2–3 crore) and up for flagship locations (₹7–10 crore).
- Estimate monthly run-rate: Off-season ₹20–35 lakh/month; festive months can spike 2–3x.
- Basket sizes: ₹1,500–3,000 typical for décor/accessories; ₹10,000–25,000 for furniture/large format.
Formula: Revenue ≈ (Number of stores × average per-store annual sales) + own-website sales. Treat marketplace GMV carefully; only count net sales to the brand (after returns and platform fees). You might find is the revenue of pure home and living tool helpful.
Step 4: Add online sales and adjust for returns
Online can contribute 10–25% for décor-led retailers, but returns are higher than in-store.
- Returns: 5–15% typical online for home décor; 2–5% in-store.
- Net revenue = gross sales − returns − discounts − platform commissions (if marketplace).
- Check website traffic: A site with ~500k monthly visits, ~1.5–2.5% conversion, and ₹2,000 AOV suggests ₹1.5–2.5 crore/month gross before returns.
Step 5: Validate with external signals
Look for corroboration beyond estimates.
- Supplier volumes: Ask two independent vendors their quarterly dispatches; reconcile with SKUs and store count.
- Hiring and expansion pace: Rapid store openings without matching inventory turns can mask thin revenue.
- Inventory turnover: Healthy specialty retail turns are 3–5x/year. If turnover is 1–2x, revenue likely trails expectations.
Step 6: Sanity-check against peers
Benchmark against comparable chains in India. Mid-market home décor brands with 20–30 stores often cluster in ₹80–200 crore revenue bands, with outliers driven by furniture-heavy mixes or large-format flagships. You might find is the revenue of pure home and living equipment helpful.
- If your estimate implies per-store sales far above ₹10 crore without furniture, revisit the assumptions.
- If online contribution exceeds 30% without nationwide fulfillment capacity, pressure-test the traffic and conversion inputs.
Expert Insights
Professionals tend to watch cash conversion and inventory, not just top-line. A retailer posting ₹100 crore in revenue but taking 120–150 days to collect cash from sales, while paying suppliers in 45–60 days, will strain working capital quickly. That shows up in auditor notes and trade chatter long before it hits headlines.
Common misconception: treating marketplace GMV as the brand’s revenue. The right figure is net sales to the brand after returns and platform commissions. Another mistake is ignoring festive seasonality—Diwali and wedding cycles can contribute 35–45% of annual sales. If you extrapolate Q4 run-rate to the whole year without adjusting down, you’ll overshoot.
Pro tips:
- Use store-level observation windows: count bills per hour on a Saturday, multiply by AOV, and extrapolate to get a realistic daily/weekly run-rate.
- Check gift registry or corporate orders; a few large B2B deals can distort monthly numbers.
- Margin matters: decorative accessories often carry 55–65% gross margin, while furniture sits lower (35–50%). A high-accessory mix supports stronger revenue per square foot.
- Look for SKU depth and replenishment speed. Fast restocks signal healthy sell-through and stable revenue.
Quick Checklist
- Confirm the exact legal entity name and CIN for Pure Home + Living
- Obtain the latest audited financials and note “Revenue from Operations” for FY23/FY24
- Count active stores by city and format; note any recent openings/closures
- Estimate per-store annual sales using a ₹3–6 crore baseline, adjusted for location
- Model online sales with realistic conversion (1.5–2.5%) and AOV (₹1,500–3,000), minus returns
- Validate with supplier shipment volumes and inventory turnover (target 3–5x/year)
- Benchmark against comparable Indian home décor chains for sanity-checking
- Document assumptions and ranges; revise when new filings or data points arrive
Recommended Tools
Recommended Tools for is the revenue of pure home and living
Frequently Asked Questions
Does Pure Home + Living publicly disclose its revenue?
Not typically. As a privately held retailer, it’s not required to publish revenue on its website or press materials. The most reliable source is audited financial statements filed under the brand’s legal entity with Indian corporate registries.
What’s a realistic revenue per store for a mid-scale Indian home décor retailer?
A practical range is ₹3–6 crore per store annually in Tier 1–2 cities, lower for smaller markets and higher for large-format or furniture-heavy stores. Festive months can run 2–3x the off-season monthly average.
How much does online contribute for home décor chains?
Often 10–25% of total sales, depending on assortment and fulfillment capabilities. Returns are higher online (5–15%), so use net sales after returns and discounts when estimating revenue.
Is ‘turnover’ the same as ‘revenue’ in Indian filings?
In retail contexts, ‘Revenue from Operations’ is the figure you want. ‘Turnover’ is sometimes used interchangeably but can be ambiguous. Stick to the P&L line labeled ‘Revenue from Operations’ for clarity.
How do I avoid overestimating with festive spikes?
Don’t annualize Q4 directly. Use a weighted seasonal model: assume Q4 at 30–40% of annual sales, Q1 and Q2 at 20–25% each, Q3 at 15–20% depending on local festivals and wedding cycles.
What’s a red flag in revenue quality for retailers?
Rapid store expansion without corresponding inventory turns (below 2x/year) and high returns can signal fragile revenue. Also watch long receivable cycles and heavy discounting that erodes margins.
Can I estimate revenue from footfall alone?
Footfall helps, but you need conversion rate and average order value. For example, 400 weekend visitors, 20% conversion, and ₹2,200 AOV implies ~₹1.76 lakh/day gross, then adjust for weekdays and returns.
Conclusion
If audited figures aren’t readily available, you can still build a defensible revenue range for Pure Home + Living by pairing store counts with realistic per-store sales, layering in online net sales, and validating against supplier volumes and inventory turns. Next, confirm the legal entity and pull the latest filings to lock in the actual number. Use the estimate for decisions like credit terms or lease negotiations, but upgrade to audited data when you’re finalizing commitments. Keep assumptions documented and revisit them as new signals come in.
Related: For comprehensive information about WildriseStarter, visit our main guide.